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		<title><![CDATA[Talisma Industry News Feed]]></title>
		<description><![CDATA[Talisma Industry News]]></description>
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		<language>en-US</language>
		<copyright><![CDATA[Copyright 2008, Talisma Corporation]]></copyright>
		<pubDate>Thu, 15 May 2008 08:00:01 GMT</pubDate>
		<lastBuildDate>Thu, 15 May 2008 08:00:01 GMT</lastBuildDate>
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			<title><![CDATA[Website 'not just about looks']]></title>
			<description><![CDATA[Companies looking to interact with customers over the internet need a web site that not only offers an impressive but also has impressive content, an expert has said. Justin Cooke of web design firm...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=987</link>
			<pubDate>Thu, 15 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[User-generated content 'to boost ad revenues']]></title>
			<description><![CDATA[Advertising revenue generated from user-generated content is set to rise at a "surprising rate" as more consumers set up a blog or social networking profile, a new report has said. According to...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=986</link>
			<pubDate>Thu, 15 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Businesses "wide open" to Web 2.0 security risks]]></title>
			<description><![CDATA[Businesses looking to capitalise on the customer relationship management (CRM) benefits of social networking websites may be "wide open" to security threats from such portals, an expert has warned....]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=985</link>
			<pubDate>Thu, 15 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[YouTube introduces "buzz targeting" ads]]></title>
			<description><![CDATA[Social networking site YouTube is giving businesses the chance to boost their customer interaction by allowing them to post ads on videos it believes will become "hits" with users, according to...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=984</link>
			<pubDate>Wed, 14 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Coupon and comparison sites 'see traffic rise']]></title>
			<description><![CDATA[Websites offering customer relationship management incentives such as coupons or price comparison searches have seen a 75 per cent growth in visitor numbers compared to the same time last year, it...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=983</link>
			<pubDate>Wed, 14 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Make online customer services a great user experience, says expert]]></title>
			<description><![CDATA[A "great user experience" is the best way for websites to attract and keep customers, the UK-based web design company Fortune Cookie has said. Speaking at the Internet World conference at London's...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=982</link>
			<pubDate>Wed, 14 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Test loyalty schemes before launching, businesses told]]></title>
			<description><![CDATA[Companies need to collect "a huge amount" of consumer data and ensure they have thoroughly tested their model before going live with a customer loyalty program, a business adviser has said. Kerry...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=981</link>
			<pubDate>Tue, 13 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Google Friend Connect to make web "one enormous social network"]]></title>
			<description><![CDATA[Opportunities for customer interaction and customer relationship management (CRM) on the web could increase after the announcement that Google is to launch a new application intended to make the...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=980</link>
			<pubDate>Tue, 13 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Online shoppers "actively gather" product information]]></title>
			<description><![CDATA[Brief descriptions on an e-retailer's website are "not enough" to convince online shoppers to buy, with many actively seeking out price comparisons, customers' reviews and product details before...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=979</link>
			<pubDate>Tue, 13 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Consumers on the look-out for original loyalty programmes, expert says]]></title>
			<description><![CDATA[Loyalty programmes should offer something original, exciting and tempting in order to attract the interest of consumers, the UK government's support service for businesses Business Link has said....]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=978</link>
			<pubDate>Mon, 12 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Marketing importance 'is in ROI not hits']]></title>
			<description><![CDATA[Companies using web advertising solutions such as email marketing need to be aware that it is return on investment (ROI) that makes a campaign a success, one expert has suggested. Commenting on the...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=977</link>
			<pubDate>Mon, 12 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Companies to extend services using mobile technology]]></title>
			<description><![CDATA[Businesses currently taking advantage of the internet to offer customer service and support could see the range of platforms open to them extended, it has emerged. According to a recent article for...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=976</link>
			<pubDate>Mon, 12 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Mobile VoIP technology 'one of the future']]></title>
			<description><![CDATA[Mobile phones in the UK are yet to fully benefit from the use of Voice over Internet Protocol (VoIP) technology, which is still in development, but it is expected that it will become more popular...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=975</link>
			<pubDate>Fri, 9 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Outsourced helpdesks: It is all about 'cost savings versus customer satisfaction']]></title>
			<description><![CDATA[Customer satisfaction must play a key role in deciding whether to outsource call-centre services to an offshore location, despite the obvious advantage of cost savings which can be as much as 30 to...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=974</link>
			<pubDate>Thu, 8 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Businesses missing out on customer data from social networks, survey says]]></title>
			<description><![CDATA[Information from social networks could be a very useful source of customer insight and at the moment businesses are failing to analyze it, a survey reported by Precision Marketing has found. Almost...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=973</link>
			<pubDate>Thu, 8 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Teamwork is key to CRM strategy success, expert says]]></title>
			<description><![CDATA[Teamwork is essential if any CRM strategy is going to work, according to the founder of a management consulting company who gave a speech at SAPPHIRE 2008 - the enterprise software provider SAP's...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=972</link>
			<pubDate>Wed, 7 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Expert offers strategy tips for VoIP rollout]]></title>
			<description><![CDATA[Useful advice for companies intending to rollout a Voice over Internet Protocol (VoIP) service is offered by technology consultant Debra Littlejohn Shinder in an article for TechRepublic. The first...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=971</link>
			<pubDate>Wed, 7 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Company wins email marketing award]]></title>
			<description><![CDATA[OTOlabs was honored with a silver award in the Best Consumer Non-Email Opt-in Messaging category at the MarketingSherpa's 3rd Annual Email Summit in February it has been reported by Fox Business. The...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=970</link>
			<pubDate>Tue, 6 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Expert highlights importance of online presence for healthcare firms]]></title>
			<description><![CDATA[Important search engine marketing plans for healthcare businesses are to be discussed by the CEO of Oneupweb, Lisa Wehr. Ms Wehr is to outline the best ways for healthcare companies to attract their...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=969</link>
			<pubDate>Tue, 6 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Marketing initiatives 'supported' by use of Web 2.0]]></title>
			<description><![CDATA[A young workforce who asks for seamless, real-time interaction on the web has prompted companies to allow the use of Web 2.0 applications in order to generate sales leads, recruit talent and test...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=968</link>
			<pubDate>Fri, 2 May 2008 08:00:01 GMT</pubDate>
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