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Industry News

HeadlineDate
Website 'not just about looks' -Companies looking to interact with customers over the internet need a web site that not only offers an impressive but...May 15, 2008
User-generated content 'to boost ad revenues' -Advertising revenue generated from user-generated content is set to rise at a "surprising rate" as more consumers set...May 15, 2008
Businesses "wide open" to Web 2.0 security risks -Businesses looking to capitalise on the customer relationship management (CRM) benefits of social networking websites...May 15, 2008
YouTube introduces "buzz targeting" ads -Social networking site YouTube is giving businesses the chance to boost their customer interaction by allowing them to...May 14, 2008
Coupon and comparison sites 'see traffic rise' -Websites offering customer relationship management incentives such as coupons or price comparison searches have seen a...May 14, 2008
Make online customer services a great user experience, says expert -A "great user experience" is the best way for websites to attract and keep customers, the UK-based web design company...May 14, 2008
Test loyalty schemes before launching, businesses told -Companies need to collect "a huge amount" of consumer data and ensure they have thoroughly tested their model before...May 13, 2008
Google Friend Connect to make web "one enormous social network" -Opportunities for customer interaction and customer relationship management (CRM) on the web could increase after the...May 13, 2008
Online shoppers "actively gather" product information -Brief descriptions on an e-retailer's website are "not enough" to convince online shoppers to buy, with many actively...May 13, 2008
Consumers on the look-out for original loyalty programmes, expert says -Loyalty programmes should offer something original, exciting and tempting in order to attract the interest of...May 12, 2008
Marketing importance 'is in ROI not hits' -Companies using web advertising solutions such as email marketing need to be aware that it is return on investment...May 12, 2008
Companies to extend services using mobile technology -Businesses currently taking advantage of the internet to offer customer service and support could see the range of...May 12, 2008
Mobile VoIP technology 'one of the future' -Mobile phones in the UK are yet to fully benefit from the use of Voice over Internet Protocol (VoIP) technology, which...May 9, 2008
Outsourced helpdesks: It is all about 'cost savings versus customer satisfaction' -Customer satisfaction must play a key role in deciding whether to outsource call-centre services to an offshore...May 8, 2008
Businesses missing out on customer data from social networks, survey says -Information from social networks could be a very useful source of customer insight and at the moment businesses are...May 8, 2008
Teamwork is key to CRM strategy success, expert says -Teamwork is essential if any CRM strategy is going to work, according to the founder of a management consulting company...May 7, 2008
Expert offers strategy tips for VoIP rollout -Useful advice for companies intending to rollout a Voice over Internet Protocol (VoIP) service is offered by technology...May 7, 2008
Company wins email marketing award -OTOlabs was honored with a silver award in the Best Consumer Non-Email Opt-in Messaging category at the...May 6, 2008
Expert highlights importance of online presence for healthcare firms -Important search engine marketing plans for healthcare businesses are to be discussed by the CEO of Oneupweb, Lisa...May 6, 2008
Marketing initiatives 'supported' by use of Web 2.0 -A young workforce who asks for seamless, real-time interaction on the web has prompted companies to allow the use of...May 2, 2008